[Twisted-Python] Re: [Twisted-commits] CVS: WebSite/twistedmatrix.com index.epy,1.22,1.23

Itamar Shtull-Trauring lists at itamarst.org
Thu Nov 1 19:08:12 EST 2001

Chris Armstrong wrote:

> Isn't that what whatis.html is for?

First rule of marketing: Most people have the attention span of a 
hummingbird on speed. The explanation of what the hell Twisted is should 
be right up front, where people can see them, not on a different page.

The exception is of course when there already is automatic recognition, 
as with Budweiser, where you already know what is. In these cases 
they're trying to sell you on a image, as in "well-endowed young ladies 
enjoy drinking this stuff". Or maybe "drinking this will make you grow 
breasts", those subway ads were pretty unclear about which of the points 
they were trying to make...

But I digress.

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